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KAMAKURA

Japanese matcha tea

Brand
Kamakura (matcha tea)
Year
2026
Services
Identity, logotype, packaging, art direction
Discipline
Branding, Packaging
Cream KMKURA matcha tin on a light background with leaf shadows

The brief

Kamakura is an authentic Japanese matcha tea brand that wants to bring tea culture into modern daily life.

The idea

Less is more, as in the tea ceremony. The name keeps only what matters: KAMAKURA drops two letters and becomes KMKURA.

Building the logotype

Colour

A deep green that conveys energy, elegance and a premium essence, balanced by warm cream and stone tones that speak of purity and calm.

KMKURA green#173A1C
Matcha#636F29
Cream#F4F1EC
Stone#D9D5D1
Palette

The ritual

Preparing matcha is an unhurried ritual. The chashaku measures the tea, the chasen whisks it into a fine foam, and every gesture invites you to pause. The brand accompanies that moment with simple, natural pieces: the product becomes an experience, not an object.

“The Japanese ritual” poster: matcha powder on cream paper
The Japanese ritual
KMKURA tin beside a bamboo whisk
Matcha and chasen
KMKURA tin on a plate with a bamboo spoon and matcha
Matcha and chashaku
KMKURA “Ritual No. 01” sachet with matcha powder and cutlery
Single-serve sachet

On social

A calm, consistent feed where product, ritual and motion live together in the brand’s colours.

Instagram feed

Every day

A shopping experience cared for down to the last detail. From the shelf to the paper bag, every piece conveys quality and turns the purchase into the first step of the ritual.

Metal shopping basket full of KMKURA tins
In the basket
Someone walking with the cream KMKURA bag
On the street

The result

A calm, recognisable identity with a hand-drawn logotype that brings the Japanese tea ritual into everyday life.See it on Instagram ↗︎

Get in touch