← All worksBelvedere Agency
Unisex, oversized streetwear brand
Belvedere Agency was launching its own clothing brand: unisex, oversized streetwear for an urban generation. It needed an identity of its own, more a way of life than a logo.
Break the mould with bold, alternative designs. A brand that is serious, laid-back and fun at once, with a modular symbol built on a grid and an orange you spot from afar.
Designed with Laín Lucas Pérez: brand, brandbook, posters, T-shirt graphics and stationery.
International
Modern.Online
Tech.Neutral
Popular.Unisex
Laid-back
A few pages from the brand book: values, construction, colour and typography.
Follow the arrows to turn the page.
Black as the main colour, orange for energy and cobalt for order. Swis721 in three weights.
Swis721 Lt BT LightABCDEFGHIJKLMNÑOPQRSTUVWXYZ
abcdefghijklmnñopqrstuvwxyz 1234567890
Swis721 BT BoldABCDEFGHIJKLMNÑOPQRSTUVWXYZ
abcdefghijklmnñopqrstuvwxyz 1234567890
Seven posters, one per collection, for the store and social media.
Swipe or use the arrows to browse them.
The garment graphics, from the 1998 back print to the BLVDR Basics detail. Photography: Leire Cavia.
The @seint.store profile: posters, drops and the clothes out on the street, always in black and orange.
ST. by BLVDR
Ain’t saint, be seint. Unisex · Oversized
Drops
PostersStreetBasics
The online store, built by studio Cuchillo on this identity, won a Silver Laus award in the e-commerce or transactional website category.
See it on ADG-FAD ↗︎What arrives with every order: cards, a thank-you card and a tape that signs the box.
A brand with its own character, from the symbol to the T-shirt label, recognisable on the street and on a phone.See @seint.store ↗︎